3D continues to ruin the movie industry, now infects 2D films
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You think by going to the 2D showing that you're unaffected by the 3D nonsense? Think again!
Many theaters are leaving the 3D lense in place when showing the 2D version.
...look back at the projection booth.
If you see two beams of light, one stacked on top of the other, that’s a Sony with the 3-D lens still in place. If there’s a single beam, it’s either a Sony with the 3-D lens removed or a different brand of digital projector, such as Christie or Barco.
The difference can be extreme. Chapin Cutler, a cofounder of the high-end specialty projection company Boston Light & Sound, estimates that a film projected through a Sony with the 3-D lens in place and other adjustments not made can be as much as 85 percent darker than a properly projected film.
Why are they doing this? Because it's tricky to take them off.
So why aren’t theater personnel simply removing the 3-D lenses? The answer is that it takes time, it costs money, and it requires technical know-how above the level of the average multiplex employee. James Bond, a Chicago-based projection guru who serves as technical expert for Roger Ebert’s Ebertfest, said issues with the Sonys are more than mechanical. Opening the projector alone involves security clearances and Internet passwords, “and if you don’t do it right, the machine will shut down on you.’’ The result, in his view, is that often the lens change isn’t made and “audiences are getting shortchanged.’’
Fuck everything about this. Fuck Sony. Fuck DRM. Fuck 3D!
Source: boston.com
